top of page

Bulgari's Serpenti: A Symbol Os Seduction, Wisdom And Rebirth For 75 Years

Bulgari's Serpenti: A Symbol Os Seduction, Wisdom And Rebirth For 75 Years

The Italian luxury brand Bulgari has unveiled a dazzling new campaign to mark the 75th anniversary of its iconic Serpenti collection, inspired by the fascinating snake. The campaign features stunning images of models wearing the Serpenti creations, from mesmerizing jewelry to irresistible timepieces through captivating handbags and accessories. The campaign also showcases the new Serpenti 75th Anniversary collection, which includes special edition pieces that pay homage to the history and evolution of the Serpenti motif.

The Serpendi collection was born in 1948 when Bulgari introduced its first snake-shaped watch, a symbol of seduction, wisdom, and rebirth. Since then, the Serpenti has become a signature of Bulgari's creativity and craftsmanship, constantly reinventing itself with new designs, materials, and colors. The Serpenti has also been worn by some of the most glamorous women in the world, such as Elizabeth Taylor, Sophia Loren, and Audrey Hepburn.

The new Serpenti 75th Anniversary collection celebrates the legacy and allure of the Serpenti, with pieces that combine the distinctive coiling shape of the snake with precious gems, enamel, and leather. The collection includes jewelry, watches, handbags, sunglasses, and scarves, all featuring the Serpenti emblem in different variations. Some of the highlights are:

  • The Serpenti 75th Anniversary necklace, a masterpiece of goldsmithing that features a flexible gold chain with diamond scales and a detachable pendant with a pear-shaped emerald.

  • The Serpenti 75th Anniversary watch, a limited edition that features a rose gold case with diamond pave and a green malachite dial with a snake head motif.

  • The Serpenti 75th Anniversary handbag, a sophisticated accessory that features a quality leather body with a snake head closure and detachable chains sharp.

The Serpenti 75th Anniversary is available online in selected Bulgari boutiques worldwide. To discover more about the collection and the campaign, visit

bottom of page