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Burberry’s SS24 Runway: A Stylish Fusion Of British Heritage And Contemporary Chic

Burberry’s SS24 Runway: A Stylish Fusion Of British Heritage And Contemporary Chic

Burberry, the iconic British fashion house, showcased its latest collection at London Fashion Week on Monday, featuring a new color palette, chain prints, and padded bags. The show, held in a marquee in Highbury Fields, was attended by celebrities such as Naomi Campbell, Kylie Minogue, and Jodie Corner.

The collection, designed by Daniel Lee, Burberry's creative director since last year, was inspired by the heritage and culture of Britain. Lee said he wanted to celebrate the “diversity and vibrancy” of the country, as well as its “creativity and innovation”.

One of the highlights of the collection was the introduction of a new color, called “Knight Blue”, which Lee said was a homage to the Equestrian Knight logo of Burberry. The color appeared on various pieces, such as a blue strawberry print on dresses and t-shirts, blue-soled high heels sandals, and blue accents on leather coats and button-downs.

Another distinctive feature of the collection was the use of chain prints, which Lee said were inspired by the interlinking chains of Britain’s history and society. The prints were seen on trench coats, dresses, skirts, and bags, creating a contrast with the classic check pattern of Burberry.

The collection also showcased Lee’s vision for Burberry’s leather goods and accessories, which are key to the brand’s strategy to attract younger and more affluent customers. The show featured padded bags in khaki and leather structured bags in red, white, and green, as well as patent leather shows with silver buckles and belts.

For evening wear, Lee opted for sleek flowy deconstructed floral knit dresses with sheer elements, while chain press tools secured lightweight dresses and outfits into place. The menswear collection featured tailoring and shorts, complemented by patent leather shoes in black, green, and brown.

The show was well-received by critics and fans alike, who praised Lee’s ability to balance tradition and innovation. Lee said he was “very happy” with the collection and hoped it would “bring joy” to people.

Burberry’s London show was one of the most anticipated events of London Fashion Week, which runs until September 24. The fashion week if taking place both online and offline, with some shows being live-streamed and others being held in physical venues with limited capacity.

Burberry is one of the oldest and most prestigious fashion houses in the world, founded in 1856 by Thomas Burberry. The brand is known for its trench coats, check pattern, and British heritage. Burberry has over 500 stores in more than 50 countries and employs over 10,000 people.

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