Rumors have been swirling that Meghan Markle, the Duchess of Sussex, is about to become a brand ambassador for Dior, following her husband Prince Harry's appearance in a Dior suit at his father King Charles' coronation. However, a spokesman for Dior in Paris has told WWD that the reports are unfounded, stressing there have been no contract negotiations or recent contact with Markle.
The speculation was fueled by several media outlets, including the Daily Mail, TMZ, and the New York Post, which claimed that Markle's talent agency in Hollywood, William Morris Endeavor (WME), was pursuing a marquee fashion deal for her in a bid to boost her image and income amid negative publicity surrounding her and Harry's strained relationship with the British royal family and their split from Spotify.
Markle has worn Dior on several occasions when she was a working member of the royal family, such as the celebrations of the Royal Air Force's 100th birthday, a royal visit to Morocco, and her son Archie's christening. She also donned Dior for the national service of thanksgiving during Queen Elizabeth's Platinum Jubilee and for Queen Elizabeth's funeral.
Dior has a long history of dressing royals, most notably Princess Diana, who has a close relationship with the French fashion house and even inspired the renaming of one of its bags. Dior also dressed Princess Margaret, whom Christian Dior described as "a real fairy princess, delicate, graceful, exquisite" in his memoir.
However, Dior already has a wide slate of famous ambassadors, including actors Robert Pattinson and Johny Depp, tennis star Emma Raducanu, and Blackpink's Jisoo. For its recent campaign for its Lady 95.22 bag, Dior lined up a multigenerational cast of outstanding women from the realms of fashion, film, literature, sports, music, and art, including Nigerian author Chimanmanda Ngozi Adichie.
A spokesperson for the Sussexes previously told the Telegraph that the story about Markle's potential Dior deal was untrue. The denial comes in the aftermath of Spotify and the Sussexes agreeing to part ways over Meghan's podcast Archtypes. Spotify and Archewell Audio said they "have mutually agreed to part ways and are proud of the series we made together", and a representative from WME said, "Meghan is continuing to develop more content for the Archtypes audience on another platform".