Designlab Experience Lights Up The Nights In Diriyah With An Art-Filled Immersive Experience
Diriyah, the birthplace of the Kingdom of Saudi Arabia, is a historic city that celebrates its rich cultural heritage and traditions. Every year, Diriyah Season invites visitors to enjoy a variety of events and activités visitors to enjoy a variety of events and activities that showcase the beauty and diversity of the region. One of the highlights of this year's Diriyah Season was Diriyah Nights, a spectacular open-air wonderland designed by Designalb Experience, a leading creative agency that specializes in immersive and experiential design.
Who Is Designlab Experience?
Designlab Experience is a creative studio based in Dubai, Riyadh, and Beirut, that was founded founded by Mootassem Elbaba and Hibah Albakree. The studio has a global team of architects, designers, strategists, engineers, and artists who believe to challenge and transform the familiar. Designlab Experience creates transformative experiences through bespoke architectural design and art, exploring the complex relationship between people, concepts, and spaces. The studio combines the art of storytelling with meaningful design and extraordinary craftsmanship to create fully immersive environments that uplift, inspire, and captivate the mind and senses. Designlab Experience has worked on various projects across the world, ranging from weddings and private events to exhibitions and installations.
What Is Diriyah Nights?
Diriyah Nights was a 40,000 sqm boulevard that transformed the heritage farms of Diriyah into a magical oasis of light, art, and entertainment. The project aimed to create a seamless and harmonious integration of nature, architecture, and culture, using rustic and earthy materials that reflect the local identity and history of Diriyah.
The project consisted of several elements that invited visitors to explore, discover, and enjoy the site:
A sleek wooden tunnel welcomed guests with beams jutting into the sky and partial views of the farm grounds lit by glowing roses.
A series of quaint treehouse structures that were nestled against the palm trunks, offering spaces for family play, dining, and shopping from local brands and retailers.
A wavy burgundy bench that marked the main walkway, connecting the different zones and providing a place to relax and socialize.
A collection of contemporary art installations that were displayed throughout the site, featuring local and international artists and creating a dynamic and interactive visual experience.
A variety of dining venues catered to different tastes and preferences, from casual street food to fine dining restaurants.
A stage that hosted live performances from local and regional talents, showcasing music, dance, comedy, and more.
Why Is Diriyah Nights Important?
Diriyah Nights was more than just a temporary attraction. It was a visionary project that demonstrated how design can revitalize suburban areas and create new opportunities for social and economic development. By transforming a neglected farm into a vibrant destination, Designlab Experience showed how creativity can enhance the quality of life and well-being of communities.
Diriyah Nights also celebrated the cultural diversity and heritage of Saudi Arabia, by highlighting its unique story, traditions, and values. The project created a platform for cultural exchange and dialogue, by bringing together people from different backgrounds and interests. It also promoted local talent and entrepreneurship, by supporting homegrown brands and artists.
Diriyah Nights was a successful example of how design can create memorable and meaningful experiences that inspire people and connect them with their surroundings. It was a project that embodied the spirit of Diriyah Season: celebrating the past, embracing the present, and looking forward to the future.