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Loro Piana Opens New Pop-up Store In Tokyo's Ginza District


Loro Piana Opens New Pop-up Store In Tokyo's Ginza District


Loro Piana, the Italian luxury brand known for its exquisite cashmere and vicuna products, has opened a new pop-up store in Tokyo's Ginza district. The pop-up, located in front of the Loro Piana II store on Chuo Dori, is inspired by the brand's Resort 2023 Collection and features an exclusive takeover of a flower kiosk.


The pop-up store, named Loro Piana II Fioraio d'Estate (Loro Piana The Summer Florist), offers a selection of items from the Resort 2023 Collection, which showcases the brand's expertise in blending natural fibers with vibrant colors and floral motifs. The collection includes clothing, accessories, shoes, and bags for both men and women, as well as home and travel items.


The pop-up store also features a flower shop where customers can purchase fresh flowers and plants, as well as a cafe where they can enjoy drinks and snacks made with seasonal ingredients. The pop-up store aims to create a relaxing and refreshing atmosphere for customers who visit the busy Ginza district, which is Tokyo's most famous upmarket shopping, dining, and entertainment area.


The pop-up store will be open until September 30, 2023, from 11:00 to 20:00 daily. Customers who visit the pop-up store will also receive a complimentary Loro Piana tote bag with a floral design, while supplies last.


Loro Piana is one of the world's leading luxury brands, specializing in the processing of cashmere, vicuna, and extrafine world. The brand was founded in 1924 and is now owned by the French multinational holding and conglomerate LVMH. Loro Piana operates over 200 stores worldwide, including two flagship stores in Ginza.


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