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Macy’s Partners With JLo Beauty To Expand Its Beauty Business


Macy’s Partners With JLo Beauty To Expand Its Beauty Business


Jlo Beuaty, the beauty brand founded by singer, actress, and entrepreneur Jennifer Lopes, has entered Macy's, the largest retail brand of Macy's, Inc. The brand's assortment of skincare, beauty, and bodycare products, inspired by Lopez's ageless beauty secrets, is now available to shop on macys.com, Macy's mobile app, and at select Macy's stores nationwide.


JLo Beauty products feature luxurious, high-performing formulas with immediately visible and long-lasting results with prices ranging from $15 to $105. The full assortment includes fan favorites like That JLo Serum, Firm+ Flaunt Targetes Body Balm, That Limitless Glow Sheet Mask and more.


"We are excited to launch JLo Beauty at Macy's and bring Jenifer Lopez's luxurious but accessible skincare to our customers. Jennifer is an icon and her brand continues to empower women to celebrate the skin they're in, no matter their age", said Nicolette Bosco, VP of Beauty at Macy's.


"I'm so excited that JLo Beauty will be available at Macy's", said Jennifer Lopez, Founder of JLo Beauty". JLo Beauty empowers women with transformative, clinically proven formulas that deliver an inner and outer glow at any age. Macy's - with its wide and diverse reach -with its wide and diverse reach - is an ideal partner for us in our guests to bring more people our high-performance skincare and body products, providing beauty has no expiration date".


Macy's empowers customers to Own Your Style, celebrating individuality and personal style through a curated assortment of the best brands and latest trends. Over the past few years, Macy's iconic beauty business has been dominated by fragrance, cosmetics, and skincare. By listening to market trends, Macy's continues to expand their assortment in direct response to their customers' needs. The company has also made a formal commitment to cleaner and conscious beauty standards.


JLo Beauty takes a fresh, modern, and sexy approach to beauty, inspired by the beauty secrets of multihyphenate Jennifer Lopez. As a brand committed to delivering confidence and undimmable beauty that only gets better with age, JloBeauty is grounded in science and backed by years of research and product development. The "JLo Glow" has become a hallmark of beauty and culture and is delivered through the brand's performance-driven products.


JLo Beauty is available to shop at Macy's stores nationwided, online at macys.com and on Macy's mobile app.



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