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Prada Reports 10% Rise in Q3 Revenues Despite Challenges in the Americas





Italian fashion powerhouse Prada has announced a commendable 10% increase in third-quarter revenues, demonstrating a robust performance in the Asian and European markets, which helped offset challenges faced in the Americas.


This positive revenue growth surpasses analysts' expectations, with a consensus cited by Jefferies projecting a 9.3% increase. For the initial nine months of this year, Prada's net revenues reached 3.34 billion euros (approximately $3.6 billion), showing a substantial 17% growth at constant exchange rates. Notably, the ready-to-wear category exhibited the most significant expansion, while the Miu Miu brand also experienced rapid growth.


Chief Executive Andrea Guerra expressed optimism about the business's current momentum and the enthusiasm surrounding Prada's brands. He emphasized that these favorable conditions position the company well for the fourth quarter and align with their ambition to achieve robust, sustainable, and above-market growth in 2023.


Guerra further highlighted his contentment with Prada's performance in October, underscoring the critical importance of the upcoming months, November and December, for business operations.


The luxury fashion industry, in general, has grappled with a slowdown in demand for fashion and accessories, particularly in the United States and Europe. The Americas region proved to be a challenging market for Prada, witnessing a 1.3% decline in retail sales over the nine-month period. However, this was offset by double-digit growth in the Asia Pacific, Japan, and European markets.


To adapt to market conditions, Guerra mentioned that Prada and Miu Miu had implemented price increases of 4-6% this year, and a similar trend is anticipated for 2024.


Addressing recent geopolitical tensions, particularly in relation to the conflict between Hamas and Israel, Guerra acknowledged that some major cities had experienced heightened tension in recent weeks. However, he noted that these events had not resulted in a significant impact on Prada's business operations.


Prada, known for its brands such as Church's, is listed on the Hong Kong stock market and released its financial figures after the market's close on Tuesday. The company's ability to navigate challenging market conditions and sustain growth in key regions underscores its resilience and adaptability in the ever-evolving world of luxury fashion.

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