Rabanne is a name that evokes glamour, innovation, and audacity. The Spanish house, founded by Francisco Rabaneda Cuervo in 1966, has been known for its futuristic and unconventional designs, such as the iconic chain-mail dresses that made it famous in the 1960s. Now, the label is reinventing itself with a new name, a new logo, and a new beauty venture.
As part of its rebranding, the house has dropped its first name Paco and adopted a sleeker and more international moniker: Rabanne. The name change reflects the brand's remarkable growth in the past decade, under the creative direction of Julien Dossena, who has infused the collections with a modern and youthful spirit. The new logo, inspired by the typography of the first fragrance Calandre launched in 1969, also pays tribute to the brand's heritage and legacy.
But perhaps the most exciting news for Rabanne fans is the launch of its own makeup line, which is set to debut in September. The line, overseen by renowned makeup artist Diane Kendal, who also serves as the creative director of Zara's beauty division, will offer a range of products that capture the essence of Rabanne: shiny, bold, and playful.
According to industry sources, the line will include eyeshadows, lipsticks, highlighters, and nail polishes in metallic and iridescent shades, as well as some unexpected colors and textures. The packaging will also reflect the brand's signature chain mail motif, as well as its new monogram. The line will be sold online and in select retailers, as well as in Rebanne's own boutiques.
Rabanne currently operates four standalone stores in Paris, London, Madrid, and Tokyo, but plans to open more locations in key markets such as China, the U.S., and the Middle East. The brand also has a strong presence online and on social media, where it engages with its loyal and diverse fan base.
Rabanne's makeup line is part of the larger trend of luxury fashion houses expanding into beauty, following the footsteps of Off-White, Dries Van Noten, and Stella McCartney. By offering more accessible products than their high-end clothing and accessories, these brands aim to attract new customers and generate more revenue. However, Rabanne's makeup line is not just a commercial move, but also a creative one. It is a way of expressing the brand's identity and vision through another medium, one that allows more experimentation and personalization.
Rabanne's makeup line is also a celebration of beauty in all its forms. As Dossena said in a recent interview: "Beauty is not something you impose on people. It's something you share with them". With its new makeup line, Rabanne invites everyone to share its shiny vision of beauty.