Saudi Arabia's Fashion Commission is making history by bringing over 40 Saudi designers to showcase their creations at Milan Fashion Week, one of the most prestigious events in the global fashion industry. The Saudi 100 Brands program, which aims to support and promote local talent, will have a dedicated display area for ready-to-wear and couture fashion as well as jewelry, fragrance, and accessory labels from the Kingdom. This is the second consecutive year that Saudi designers will participate in WHITE Milano, the leading womenswear tradeshow that attracts international buyers and industry decision-makers.
The event, which will take place from 22-25 September in the heart of Milan's Tortona Fashion district, will feature a diverse and exciting lineup of Saudi brands, ranging from established names to emerging talents. Some of the highlights include:
Ashwaq Al Marshad, the first Saudi designer to be exhibited in Harvey Nicolas Riyadh's haute couture department, will present her elegant and sophisticated designs that blend traditional and modern elements.
USCITA, Saudi Arabia's first gender-fluid fashion brand, will bring its edgy and innovative collections that challenge stereotypes and celebrate diversity.
Rebirth, is a unisex, ready-to-wear brand that has a mission to produce 100% of its garments in Saudi Arabia by 2025. Its Spring/Summer collection will celebrate the versatility, craftsmanship, and creative possibilities of natural fibers.
RM Jewelry is a jewelry brand that crafts exquisite pieces from the finest materials, including gold, diamonds, and gemstones.
La Précieuse, a luxury sleepwear brand that marries comfort with style in a collection of playful kimono robes.
Burak Cakmak, CEO of Saudi Arabia's Fashion Commission, said: "We are delighted to collaborate with WHITE Milano for the second year running to provide this unique platform for Saudi designers to showcase their talent and creativity to the world. The Saudi 100 Brands program is part of our vision to build a thriving and sustainable fashion sector in the Kingdom that supports local talent and contributes to the diversification of the economy".
Massimiliano Bizzi, Founder of WHITE Milano, said: "We are honored to host the Saudi 100 Brands showcase at WHITE Milano and to support the development of the Saudi fashion industry. We believe that fashion is a powerful tool for cultural exchange and dialogue, and we are excited to discover the stories and inspiration behind these amazing Saudi brands".
The Saudi 100 Brands showcase at Milan Fashion Week is expected to attract attention and interest from the international fashion community and media, as well as create new opportunities and partnerships for Saudi designers. It is also a testament to the growing recognition and appreciation of Saudi fashion as a source of innovation, diversity, and quality.