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The Art Of Tweet: Chanel Unveils A New High Jewelry Collection




Chanel is a name synonymous with elegance, sophistication, and timeless style. The French fashion house has been creating iconic pieces since its inception in 1910, and one of its most distinctive features is the use of tweed, a woven woolen fabric that originated in Scotland.


Tweed was introduced to Chanel by Gabrielle Chanel herself, who was inspired by the clothing of her lover, the Duke of Westminster, and the landscape of the Scottish countryside. She transformed the rustic material into a chic and modern fabric that became a staple of her collections, especially the suits that she designed for women in the 1950s.



Now, Chanel pays homage to its heritage and its founder with a high jewelry collection, Tweed De Chanel, that celebrates the versatility and beauty of tweed. The collection consists of 64 pieces of exquisite jewelry that reinterpret the texture, pattern, and color of tweed in precious stones and metals.


The collection is divided into five chapters, each representing a different aspect of Tweed and Chanel’s history. The first chapter, Tweed Celeste, evokes the night sky with diamonds, sapphires, and onyx set in white and yellow gold. The second chapter, Tweed Couture, showcases the craftsmanship and refinement of tweed with pearls, diamonds, and gold. The third chapter, Tweed Petale, expresses the femininity and delicacy of tweed with pink gold, diamonds, and pink sapphires. The fourth chapter Tweed Ruban, plays with the contrast and harmony of tweed with white gold, diamonds, and rubies. The fifth and final chapter, Tweed Royal, honors the lion, one of Gabrielle Chanel’s favorite symbols, with yellow gold, diamonds, and rubies.



The collection is a masterpiece of creativity and innovation, as each piece mimics the weave and drape of tweed with intricate techniques and settings. The jewels are light, fluid, and comfortable to wear, just like the tweed itself. They also reflect the personality and spirit of Gabrielle Chanel, who was always ahead of her time and dared to challenge conventions.



Tweed De Chanel is a tribute to the Maison’s most coveted fabric and its visionary founder. It is a collection that combines tradition and modernity, elegance and audacity, and art and fashion. It is a collection that is quintessentially Chanel,

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