Italian luxury label Valentino announced three new executive appointments, as the company looks to reposition its brand, grow its e-commerce business, and expand its presence globally.
Andrea Cappi has been named as chief e-commerce and omnichannel officer. Cappi joins Valentino from Max Mara, where he served as chief digital officer. He has over 20 years of experience in the luxury fashion industry and is a recognized expert in e-commerce and omnichannel retailing. In his new role, Cappi will be responsible for leading Valentino's e-commerce and omnichannel strategy, as well as driving growth in the digital space.
Laurent Bergamo has been appointed chief commercial officer. Bergamo will be responsible for overseeing the company's commercial operations in all countries where Valentino operates. He has over 15 years of experience in the luxury fashion industry and has held senior positions at brands such as Gucci and Yves Saint Laurent. In his new role, Bergamo will be responsible for driving sales growth and profitability for Valentino.
Yigit Turhan has been promoted to chief marketing officer. Turhan joined Valentino in 2018 and has held the role of director of brand strategy. He has over 10 years of experience in the luxury fashion industry and has worked at brands such as Ermenegildo Zegna and Gucci. In his new role, Turhan will be responsible for leading Valentino's brand strategy and marketing initiatives.
The new appointments are part of a broader reconfiguration of Valentino's C-suite. The company is looking to strengthen its digital capabilities and expand its global reach.
"These appointments are a key step in our journey to become a truly global luxury brand", said CEO Jacopo Venturini. "We are confident that Andrea, Laurent, and Yigit will bring the skills and experience we need to achieve our goals".
Valentino is an Italian luxury fashion house founded in 1960 by Valentino Garavani and Giancarlo Giammetti. The company is known for its iconic red-carpet gowns and its signature "V" logo. Valentino is headquartered in Milan, Italy, and has a network of over 100 stores worldwide.
In addition to the new appointments, Valentino has also announced a number of other initiatives to strengthen its digital capabilities and expand its global reach. These include the launch of a new e-commerce platform, the opening of a new store in key markets, and the expansion of its wholesale business.
Valentino's new executive appointments and strategic initiatives are a sign that the company is committed to growth and innovation. The company is well-positioned to capitalize on the growing demand for luxury fashion in the digital age.