AlUla Ever is a new coffee-table book by Assouline, a Paris-based luxury publisher that specializes in books on culture, art, fashion, and lifestyle. The book is a tribute to AlUla, a breathtaking oasis in Saudi Arabia that is rich in history, culture, and nature.
AlUla is a destination that has been inhabited for millennia and has witnessed the rise and fall of civilizations. It is home to Hegra, Saudi Arabia's first UNESCO World Heritage Site, where more than 100 well-preserved tombs of the ancient Nabataean kingdom can be found. AlUla also boasts a stunning natural landscape, with sandstone mountains, lush palm groves, desert valleys, and rare wildlife.
The book, written by French journalist and writer Jerome Garcin, takes readers on a journey through AlUla's past and present, showcasing its diverse attractions and activities. From exploring the archaeological wonders of Hegra and the Old Town, to enjoying the cultural events at the Maraya concert hall and the Richard Mille AlUla Desert Polo tournament, to experiencing the luxury accommodations and the starry nights, AlUla Ever captures the essence and beauty of this unique place.
AlUla Ever features over 200 illustrations, including photographs by renowned artists such as Yann Arthus-Bertrand, Robert Polidori, and Romain Veillon. The book also includes a foreword by His Royal Highness Prince Badr bin Abdullah bin Farhan Al Saud, the Governor of the Royal Commission for AlUla (RCU), who shares his vision for the future of AlUla as a global destination for culture, heritage, and nature.
AlUla Ever is set to be released in August 2023; and will be available for $105 USD. It can be purchased online from the official Assouline website or from selected retailers worldwide. It is a book that invites readers to discover AlUla, a place that is "ever ancient, ever new|.