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Boucheron Brings Parisian Elegance And Craftsmanship In Riyadh's Kingdom Center





Boucheron's New Riyadh Boutique Ushers In A New Era Of Luxury Retail In Saudi Arabia



French luxury jeweler Boucheron has opened a new boutique in Riyadh, Saudi Arabia, marking the brand's continued commitment to the country's growing luxury market.


The new boutique is located on the ground floor of the Kingdom Centre, one of Riyadh's most prestigious shopping malls. The 1,000 -square - foot space features a stunning interior design that reflects Boucheron's heritage and craftsmanship. The boutique showcases the brand's full range of jewelry, watches, and accessories, including its iconic Serpent Boheme collection.


"We are very excited to open our new boutique in Riyadh", said Helene Poulit - Duquesne, CEO of Boucheron. "This is a significant milestone for us as we continue to grow our presence in the Middle East. The Kingdom of Saudi Arabia is a key market for Boucheron and we are committed to providing our customers with the ultimate luxury experience".

The opening of the new boutique is the latest in a series of expansion moves by Boucheron in the Middle East. In 2022, the brand opened new boutiques in Dubai and Abu Dhabi. Boucheron is also planning to open new boutiques in Doha and Kuwait in the coming months.


The opening of the new boutique in Riyadh is a sign of Boucheron's confidence in the Saudi Arabian market. The country is one of the fastest-growing luxury markets in the world, and Boucheron is well-positioned to capitalize on this growth.


With its new boutique in Riyadh, Boucheron is reaffirming its commitment to the Saudi Arabian market and its customers. The brand is confident that the new boutique will be a success and will help it to further grow its presence in the region.


The new boutique features a stunning interior that reflects Boucheron's heritage and craftsmanship. The walls are adorned with hand-painted murals depicting scenes from the brand's history. The ceiling is made of stained glass, and the floors are made of marble. The furniture is custom-made and features the brand's signature motifs.


The boutique showcases the brand's full range of jewelry, watches, and accessories. The Serpent Boheme collection is prominently displayed, and the brand's latest collections are also available. There is also a dedicated area for high jewelry.


The boutique is staffed by experienced and knowledgeable sales associates who are passionate about the brand. They are available to help customers find the perfect piece of jewelry or watch.


The opening of the new boutique is a significant milestone for Boucheron. It is a sign of the brand's continued commitment to the Saudi Arabia market and its customers. The boutique is sure to be a success and will help Boucheron to further grow its presence in the region.


In addition to the new boutique in Riyadh, Boucheron also has a number of other boutiques in Saudi Arabia, including locations in Jeddah, Dammam, and Khobar. The brand also has a presence in Saudi Arabia through its online store.


Boucheron is a French luxury jewelry that was founded in 1858. The brand is known for its exquisite jewelry, watches, and accessories. Boucheron has a long and storied history, and its products are worn by some of the most famous people in the world.


The opening of the new boutiques in Riyadh is a testament to Boucheron's ongoing success. The brand is well-positioned to continue to grow in the Saudi Arabia market, and the new boutique is sure to be a popular destination for luxury shoppers.

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