Boucheron, the renowned French Maison of high jewelry and luxury, has celebrated the grand opening of its exquisite boutique at Centria Mall in Riyadh, Saudi Arabia, marking another significant milestone in the Maison's expansion within the Kingdom.
CEO of Boucheron, Hélène Poulit-Duquesne, shared her enthusiasm about the brand's growing presence in Saudi Arabia, stating, "The Kingdom of Saudi Arabia holds a very special place of importance for us. Since our inception in the Saudi Arabian market in the early 2000s, we have been first-row witnesses to the Kingdom's continuous growth and development, which has been truly inspiring. Without a doubt, our numerous Saudi clients have the deepest understanding of our values and history. Throughout the years, we have had the privilege to further our implementation strategy within the country and nurture wonderful connections. We now count a total of one boutique in Jeddah, reopened in December 2022 in Al Khayyat Center, and three boutiques in Riyadh, including our latest openings in Kingdom Centre last May and today in Centria Mall."
The new boutique stands as an embodiment of elegance and sophistication, meticulously designed to reflect Boucheron's refined international retail identity. It offers a showcase of the Maison's extraordinary savoir-faire, inspiring creativity, and unceasing commitment to innovation. Inspired by Boucheron's home at Place Vendôme in Paris, the boutique provides an intimate, warm, and inviting atmosphere for local clientele to explore the most exceptional jewelry creations.
The boutique's design embraces the essence of Parisian architecture, with dark marble molded frames, black metal frames, and the symmetrical design characteristic of French classicism, creating a distinct signature that is uniquely Boucheron. Additionally, a private and cozy VIP Salon within the boutique pays homage to the Maison's rich Art Deco heritage, embracing the beauty of flora, fauna, and animals, a recurring theme from Boucheron's universe. The space is thoughtfully designed, incorporating carefully chosen fabrics and finishings to craft a unique ambiance through an exquisite interplay of textures and colors.
To mark the boutique's grand opening, a curated selection of High Jewelry creations takes center stage, alongside celebrated iconic collections such as Quatre, Serpent Bohème, Nature, Animaux de Collection, and Jack de Boucheron. Standout pieces include the Feuilles d'Acanthe Question Mark necklace, a flowing tribute to the architectural beauty of Paris and the wonders of nature, as well as the Grosgrain necklace, which pays homage to the origins of Boucheron's founder, Frédéric Boucheron, and his family's drapery business.
In a remarkable move, Boucheron has introduced the iconic Jardin d'Hiver, or 'Winter Garden,' for the first time in the Middle East, situated just outside the boutique at Centria Mall. This beautiful installation is a tribute to the Winter Garden located at the flagship in Place Vendôme, Paris, and is designed to provide visitors with a comprehensive French art de vivre experience, immersing them in a world of refinement. It underscores that Boucheron's boutiques are not just for shopping; they enable visitors to feel emotions and create lasting memories.
This new boutique at Centria Mall redefines luxury, elevating Saudi Arabia's status as a global high-end retail destination and reinforcing Boucheron's commitment to strengthening its presence in the thriving market.
The Maison's footprint in the Middle East continues to expand, with a total of 12 boutiques in the region, including four in Saudi Arabia. Boucheron's enduring commitment to the Kingdom is testament to its belief in the potential of the Saudi market and its dedication to delivering exquisite craftsmanship and timeless elegance to its discerning clientele.