Nakheel, the world-leading real estate master developer based in Dubai, is displaying its landmark projects at Harrods, the world's leading luxury department store, in London.
The pop-up stand, which runs until July 29, is located on the fifth floor, in conjunction with Harrods Estates. Nakheel is also featured in seven ground-floor window displays until August 3.
Nakheel's portfolio includes mega-developments and master communities with residential, retail, hospitality, and leisure facilities that offer an unparalleled lifestyle and amenities and are pivotal to realizing Dubai's future vision.
Nakheel's projects include the world-famous, award-winning Palm Jumeirah, which has added more than 300 kilomètres to Dubai's original, 70km coastline, and The World and Dubai Islands. Nakheel is also the developer of 18 master communities that accommodate nearly 700,000 people in Dubai.
Rasha Hasan, Chief Commercial Officer at Nakheel, said: "Our partnership with Harrods is a natural fit for the Nakheel brand as we are both committed to elevating our lifestyle through luxurious experiences. Our pop-up stand will enable us to bring Nakheel's waterfront projects to a wider regional and international audience, attracting investors while also sharing the incredible growth story of Dubai".
Simon Barry, Head of New Developments at Harrods Estates, said: "We are thrilled to collaborate with Nakheel, a global leader in real estate development, to curate a luxurious summer pop-up at Harrods. This partnership aligns perfectly with our commitment to offering unparalleled luxury experiences, and we are confident that the Nakheel pop-up will captive investors and visitors and offer them new and exclusive investment opportunities in Dubai".
The Harrods collaboration marks the second time that Nakheel has diplayed its projects at the department store. Harrods remains a popular destination for visitors from the Middle East and Nakheel's presence at the department store enables their pioneering projects to be showcased to prospective investors, as well as showcasing Dubai's growth and future development.
During the pop-up at Harrods, Nakheel is running a competition called "The Luxury Living State of Mind", where three trips to Dubai can be won by potential investors who register their interest".