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Fashion’s Future: Peter Hawkings’ Vision for Tom Ford Spring 2024


Fashion’s Future: Peter Hawkings’ Vision for Tom Ford Spring 2024



In the world of fashion, where trends evolve at the speed of light and designers often come and go, there are moments that carry a profound sense of nostalgia and continuity. One such moment occurred in Milan where Peter Hawkings made his runway debut as the creative director of the iconic Tom Ford brand, a role that brought him full circle to where it all began 25 years ago. The plush, champagne-colored carpet laid out for the occasion seemed to beckon the audience into the lap of luxury, setting the stage for a remarkable fashion spectacle.


Fashionistas from around the globe descended upon Milan to witness this momentous occasion, as models confidently trod the runway in stiletto heels, showcasing a collection that exuded the quintessential Tom Ford aesthetic. Hawkings had seamlessly integrated the brand’s signature elements into his designs: shorts paired with tailored jackets, floor-sweeping dresses that clung to the body, and velvet suits with silken shirts boasting the trademark Tom Ford plunging neckline. It was a display of timeless sensuality and sophistication, a nod to the enduring legacy of the brand.


Hawkings, in his gracious humility, openly acknowledged the debt he owes to the 25 years he spent working alongside the legendary Tom Ford, who had passed the creative torch to him just last April. “The design ethos is ingrained in me”, Hawkings shared backstage, emphasizing the enduring influence of Ford’s vision on his own creative journey.


The collection was not only a tribute to the brand’s heritage but also drew inspiration from the iconic Donyale Luna, a Detroit-born Black supermodel who captivated the fashion world and served as a muse to luminaries like Andy Warhol and Richard Avedon. In this, Hawkings showcased his commitment to celebrating diversity and acknowledging the cultural influences that have shaped the fashion industry.


However, perhaps one of the most touching aspects of this runway debut was the role played by Peter Hawkings’s wife, Whitney, in the creative process. Their story goes back to their shared beginnings at Gucci, and it’s clear that their connection runs deep. “I run everything by her. She will tell me whether she loves something, hates something, how it fits, how comfortable it is. I can’t try the clothes, but she can. And she can give me constant feedback”, Peter Hawkings revealed, underscoring the importance of her role as his confidante and muse.


Emotions ran high as the show concluded, with Whitney wiping away tears of pride and joy. “I feel hugely emotional about the whole thing”, she shared. “It is like going back, but it is a huge step forward. It’s a long journey, and it’s family after all.” These words encapsulated the sense of continuity and family that permeated the event. Peter Hawkings’ journey had indeed come full circle, from his early days at Gucci to his triumphant debut at Tom Ford, all while maintaining the support and partnership of his beloved wife.


In an industry that often thrives on change and innovation, Peter Hawkings’ appointment as the creative director of Tom Ford serves as a reminder of the power of legacy, mentorship, and timeless design principles. As he continues to shape the future of this iconic brand, we can be certain that the legacy of Tom Ford will remain firmly rooted in the capable hands of a designer who has not only learned from the best but has also infused his own unique vision into the brand’s DNA. Milan witnessed not just a fashion show but a moment of continuity, evolution, and a heartfelt celebration of fashion history.




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