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From Riyadh To Paris: How Saudi Designers Are Making Their Mark On The Fashion World

Updated: Jul 5, 2023

Saudi Arabia's fashion scene is set to shine on the global stage as several local designers participate in two prestigious events in Paris, France.

The Saudi Fashion Commission, under the Ministry of Culture, has announced the participation of over 50 designers from the Saudi 100 Brands program in the Ready-to-Wear showroom and the Couture Showroom during Paris Fashion Week and Haute Couture Week.

The Saudi 100 Brands program was launched in 2021 to develop and support Saudi fashion brands and enable them to interact and international peers, exchange, and refine their skills.

The program also aligns with the Ministry of Culture's goal of promoting international cultural exchange as one of the strategic objectives of Saudi Vision 2030.

Ready-To-Wear Showroom

From June 25 to 27, the Ready-to-Wear Showroom, sponsored by the Saudi Coffee Company, will be held at the Cite de l'Architecture et du Patrimoine, with a stunning view of the Eiffel Tower across the river.

The showroom will showcase a variety of women's, men's, and unisex clothing and accessories, ranging from streetwear to eveningwear, from Saudi's vibrant fashion scene.

Some of the designers who will exhibit their creations include:

  • Abadia: A luxury brand that celebrates the rich heritage and craftsmanship of Saudi Arabia and the Middle East.

  • Arwa Al Banawi: A contemporary brand that blends tailoring with street style, inspired by the designer's travels and cultural background.

  • Azza Fahmy: A jewelry brand that combines traditional techniques with modern designs, drawing from Arab and Islamic art and culture.

  • Hindamme: A brand that fuses East and West, creating pieces that reflect the designer's multicultural identity and heritage.

  • Lomar: A brand that reinvents the traditional Saudi thobe, offering modern and stylish versions for men and women.

Couture Showroom

From July 3 to 5, the Couture Showroom will be hosted at the headquarters of Paris auction house Artcurial, a historical mansion in the heart of the city's "Golden Triangle", steps from the couture houses of Avenue Montaigne.

The showroom will feature exquisite couture pieces, as well as jewelry and fragrances, from Saudi's finest designers. Guests will be provided with a luxurious, bespoke couture experience, and the opportunity to meet the designers and book private fittings.

An exclusive "Couture Presentation" will also be held at the Ritz on July 3 at 8 pm.

Some of the designers who will present their creations include:

  • Ashi Studio: A couture house that creates elegant and sophisticated gowns, worn by celebrities such as Beyonce, Cardi B, and Sonam Kapoor.

  • Nora Al Shaikh: A couture designer who blends traditional Saudi elements with contemporary silhouettes, creating feminine and refined pieces.

  • Razan Alazzouni: A couture designer who specializes in intricate embroidery and embellishment, creating elegant pieces with high-quality fabrics.

  • Sadeem: A couture designer who focuses on sustainability and ethical production, creating timeless and elegant pieces with high-quality fabrics.

  • Yousef Akbar: A couture designer who creates dramatic and daring gowns, inspired by his Saudi roots and global influences.

Burak Cakmak, CEO of the Fashion Commission, said: "The Paris Intervention" is our latest initiative to connect in-demand Saudi fashion talent with fashion lovers, buyers, and decision-makers globally. The success of the Saudi 100 Brands program since its launch in 2021 has shown Saudi has a strong pipeline of unique and inventive brands. They have proved their worth time and time again, showcasing, their designs on the global stage, wowing international audiences, and dressing A-list celebrities - and they are very excited to share their latest work in Paris.

The "Paris Intervention" is expected to attract attention from international media, buyers, influencers, and celebrities, as well as the diversity of Saudi fashion to a wider audience.

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