Aeffe, the renowned Italian fashion group, announced on Monday that Davide Renne, the former head designer of womenswear at Gucci, will assume the role of creative director for its iconic brand Moschino, commencing on November 1, 2023. The decision follows the departure of Jermy Scott, who concluded a remarkable decade-long as Moschino's creative director.
Davide Renne's appointment represents a significant development in the world of high fashion. Renne's mandate will encompass overseeing the creative direction for Moschino's women's and men's lines, as well as its accessories collections. Moschino, celebrated for its playful and vibrant designs, is poised to embrace Renne's fresh perspective as it continues to captivate fashion enthusiasts worldwide.
Renne's inaugural collection under his creative directorship is highly anticipated, and fashion aficionados can look forward to witnessing his vision come to life during the February 2024 Milan Fashion Week, where the Fall/Winter 24-25 collection will make its grand debut.
Aeffe's executive chairman, Massimo Ferretti, expressed the company's unwavering confidence in Davide Renne's abilities and the pivotal role he is expected to play in shaping Moschino's future. Renne's extensive experience in the fashion industry, particularly his tenure at Gucci, underscores the anticipation surrounding his upcoming creative direction for Moschino. His appointment is expected to usher in a new era of innovation and aesthetic excellence for the brand.
The news of this transition has already had a positive impact on Aeffe's financial standing, as shares in the company surged by 2.1% during morning trading. Aeffe, a diversified fashion group that also boasts ownership of brands such as Alberta Ferretti, Philosophy by Lorenzo Serafini, and Pollini, is well-positioned to capitalize on the heightened interest and enthusiasm generated by the appointment of David Renne.
In the world of high fashion, creative directors are instrumental in shaping the identity and trajectory of their respective brands. As Davide Renne steps into this prestigious role at Moschino, fashion enthusiasts eagerly await the forthcoming collections and innovations that will be closely watching the Milan Fashion Week in February 2024, where Renne's creativity will take center stage, offering a glimpse into what the future holds for one of Italy's most iconic fashion labels.