Mercedes-Benz, the German luxury car brand, has ventured into the world of perfumery with its latest fragrance collection for men. The collection, named Land, Sea, and Air, is inspired by the three elements that represent the brand's signature star logo and its ambition to bring excellence to its vehicles.
The collection consists of three eau de parfum fragrances, each crafted by IFF master perfumer Anne Flipo, who received the 2023 Fragrance Foundation Lifetime Achievement Perfumer award. Flipo said that one of the innovations of the collection is the concept of layering, as the three fragrances can complement each other and form a coherent whole.
The Land fragrance features notes of cocoa shell, tonka bean, and patchouli, creating a warm and earthy scent. The Sea fragrance includes violet leaf, tangerine, and seaweed, evoking a fresh and aquatic aroma. The Air fragrance combines armoise oil, citrus notes, and turmeric leaf, resulting in a light and airy fragrance.
The collection also marks the first time that Mercedes-Benz used recycled glass bottles with aluminum caps and an outer packaging of algae-derived biodegradable paper. The brand said that this is in line with its commitment to sustainability and environmental responsibility.
The Land, Sea, and Air collection is now available at Dillard's for $115 USF per bottle and will roll out to Belk later this year. Globally, the collection is expected to enter more than 12,000 doors and generate 25 million euros in retail sales in its first year. The brand plans to enter the travel retail market in 2025.
Mercedes-Benz has been producing fragrances since 2012 and has collaborated with various perfumers such as Olivier Cresp, Michel Almairac, Honorine Blanc, and Alberto Morillas. The brand said that its fragrances aim to reflect its values of innovation, elegance, and quality.
