Balenciaga, the iconic Parisian couture house, has welcomed Academy Award-winning actress Michelle Yeoh into its distinguished fold as the latest brand ambassador. Yeoh, celebrated for her versatile acting career and recognized globally for her recent successes, joins the ranks of other esteemed ambassadors, including French actress Isabelle Huppert and Thai star PP Krit Amnuaydechkorn.
The announcement coincided with the unveiling of Balenciaga's spring 2024 campaign, a visual extravaganza featuring Michelle Yeoh alongside other notable figures like Malgosia Bela, Arthur Del Beato, Eva Herzigova, Soo Joo Park, and Khadim Sock.
Expressing her excitement about the collaboration, Michelle Yeoh remarked, "I am thrilled to join Balenciaga as a brand ambassador." The Malaysian-born actress, who began her film career in Hong Kong in the '80s, reached new heights last year with her performance in the A24 movie "Everything Everywhere All at Once," earning her accolades such as a Golden Globe, a SAG Award, and an Oscar.
"For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier," added Yeoh.
Yeoh's association with Balenciaga extends beyond this recent appointment, with the actress having worked closely with the brand on several major red-carpet moments. She notably adorned Balenciaga Couture during this year's Cannes Film Festival for her red-carpet appearances and at the Kering Women in Motion Dinner, where she received the Women in Motion prize.
During the dinner, Michelle Yeoh delivered an emotional and inspiring speech, touching on the intersection of art, her commitment to building cross-cultural bridges, and unleashing women's creativity. "Art moves like water, capable of causing great beauty, great terror, and great change. I have watched the currents throughout my entire career, and I am watching the tides turn now," she proclaimed, advocating for women's inclusion in various spheres. Michelle Yeoh's alliance with Balenciaga not only reflects a convergence of artistic expression and fashion but also underscores the brand's commitment to diversity, originality, and remaining true to its couture heritage. As the latest ambassador, Yeoh is poised to bring her distinctive style and global influence to further elevate Balenciaga's standing in the world of high fashion.